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ISBN: 978-1-58080-160-7
Paperback, 320 pages
Size: 15.2 x 22.8 cm
Published: Mar 2010

Price: HK$140 / US$17.95



Starting from Scrap
An Entrepreneurial Success Story
by Stephen H. Greer

How a young American became a leading businessman in Asia

Stephen Greer arrived in Hong Kong in 1993, a recent college grad with no financing, scant experience, and only a notion of starting some kind of business. Fourteen years later, his company Hartwell Pacific was a $250-million enterprise and a player in the global scrap-metal recycling trade. Along the way he encountered cultural roadblocks, ruthless and sometimes unscrupulous competitors, and learned critical lessons in what makes a young business thrive. This remarkable rags-to-riches story is chronicled here with humor, suspense, and keen insights into Asian business and the strategies that made Greer a highly successful entrepreneur.

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"If you're lazy by nature, then Hong Kong isn't your city. It's New York plus London plus Tokyo with a double-shot of caffeine, a kind of dealmakers' paradise where the overriding goal of practically everyone you meet is to make money, and the principal subject of most conversations is how to wheel and deal and make some more. No one comes to Hong Kong to improve his "work-life balance," unless that means tilting the balance more toward work. For Stephen Greer, Hong Kong proved to be the right place for his restless spirit and untapped entrepreneurial energies." Wall Street Journal

An interview with Stephen Greer at Blog Business World

"I don't usually bother with entrepreneur's stories, unless they happen to include the creation of a major company. But Stephen Greer's Starting from Scrap: An Entrepreneurial Success Story proved to be a compulsive read." Reading, Writing re: Management

"Eventually, his business was a big success and he sold the company for millions, but the real excitement of the story was watching him try to figure everything out along the way. If you enjoy the kinds of stories we post here, you’ll enjoy the book." Business Opportunities

"This book is a wonderful read and a must for young entrepreneurs who will relish this first-rate story telling first hand of the trials and tribulations creating and building a scrap metal business in the rough and tumble world of Asia. Stephen has earned his mark as a true entrepreneur as well as a witty and talented writer.“ — Robert Miller, founder of DFS / Duty Free Shoppers

“Stephen Greer proves with a fascinating account of his business life that there are even more opportunities in Asia as countries such as China, India and Vietnam opened up and liberalize." — Marc Faber, world-famous economist; author of The Gloom, Doom and Boom Report

"An encouraging story of success against the odds which should be inspiring to young people around the world. This is a book I highly recommend!" — Allan Zeman, leading Hong Kong entrepreneur

"Every wannabe entrepreneur should read this book. This is really starting from scratch and climbing the mountain the hard way... But he gets there with sheer dogged determination, guts and plenty plenty savvy. The story pulls you along over the hurdles and bumps with some romance and touching moments too. The scrap metal business is for the very tough and Mexico is for the suicidal... Greer tells his story well in a matter-of-fact way with a becoming humility for one who has achieved so much against all the odds at a very young age... A great read and so good to see we are still breeding 'em!” — Simon Murray CBE, former Managing Director of Hutchison Whampoa, former Chairman of Deutsche Bank Asia; author of Legionnaire: Five Years in the French Foreign Legion

"If you are an aspiring entrepreneur and want to read a book about the raw and nerve wracking experiences of a start up from scratch, this is a must read." — Po Chung, co-founder of DHL International; co-author of The First 10 Yards: The 5 Dynamics of Entrepreneurship



Blacksmith Books is an imprint of Blacksmith Media Limited
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