Available in July 2016; all pre-orders enjoy a 30% discount
Are the Chinese really so inscrutable?
China Hand Fred Schneiter delves into the lighter side of Chinese
psychology, and in doing so demystifies one of the toughest markets in
the world. With an unfailing sense of humor, he offers insights for
Sinophiles, Sinophobes and everyone in between. On the Hong Kong
bestsellers list for twelve months, this book is now back in a new
edition — the essential item to pack in your China survival kit.
“Everyone working with Chinese, in or out of China, should read this
and send a copy to their boss.” — Daniel Ng, managing director,
McDonald’s Hong Kong/South China
“Should be required reading for everyone setting out for China for
the first time. Lighthearted and highly readable.” — Donald M. Anderson,
president, US-China Business Council
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